Category selection

The category you choose for your service plays a crucial role in your visibility in search results. Therefore, understanding how categorization works is vital to ensuring potential students can easily find you and maximizing your discoverability.

Create a new service

To begin, click the "My Services" button on the main menu and select "Create New" from the opening page. This will take you to a comprehensive tree menu displaying all available categories. Single-click to navigate through the categories and double-click to select the category you want to bind your service to.

Let's assume: You're an English teacher and want to offer IELTS training as a service. You can link your service to different categories, as shown below.

Unfavorable options

Language Education > English: In this broad category, your IELTS service may get lost among a vast range of offerings like General English, Business English, etc., reducing your chance of being noticed by your target audience.

Language Education > English > Exam Preparation: While this narrows the field, your service competes with other test preparation options like TOEFL, TOEIC, PET, etc., limiting visibility for IELTS seekers.

Optimal choice

Language Education > English > Exam Preparation > IELTS: This targeted selection places your service among other IELTS specialists, directly reaching your ideal student population and significantly increasing your visibility within their search results.

Remember: Precise categorization maximizes your exposure to the right audience by minimizing competition and ensuring efficient discovery.

By carefully choosing your service's category, you take a crucial step toward building a successful teaching practice on BWANS. Good luck!